Heather Everett smiling outdoors in front of tropical foliage

UGC Creator + Creative Strategist

Heather
Everett

BeautyFashionTechHealthHome + Decor

Real personality. Smart strategy.
Content made to convert.

440K+Combined social following
12+ YearsSales experience
3+ YearsDigital marketing + content

About Me

Messy mom life. Really good content.

Hi, I'm Heather!

I'm a 36-year-old Arizona-based UGC creator, mom of three littles, and autism mommy 💛 🧩

My everyday life is equal parts fun, chaotic, messy, and fueled by approximately 47 things happening at once. So if your target customer is the everyday woman or busy mom looking to make her life easier, happier, prettier, or more fun, I know her. I am her.

Here's the part that surprises people: behind the messy-kitchen content is 12+ years of sales experience, 3+ years of digital marketing and content for my own business, and a 440K+ combined social following that I built by paying very close attention to what makes someone stop scrolling.

I've sold to this customer for over a decade, online and off. I'm also a natural-born consumer myself. A new product sees me coming and basically starts adding itself to my cart. So I know the hooks she stops for, the objections she quietly has, and the moment she decides she wants it.

Which means I'm not just pressing record. I'm thinking about the angle, the pain point, the proof, and the reason someone should care by second three.

The content looks natural and effortless. The strategy behind it is not accidental.

Real life. Real personality. Content made to convert.

Heather Everett taking a selfie with her three children in fun 100th-day-of-school costumes

Portfolio

Recent Image Work

Heather Everett wearing Dfyne maroon activewear set
FashionDfyne
Cozy Family Organizer app showing family calendar agenda on iPhone
TechCozy Family Organizer
BodyHealth Perfect Amino supplement held in hand on kitchen counter
HealthPerfect Amino
Scentual Fragrances Tabu Cherry perfume mist
BeautyScentual Fragrances

Creative Work

Every video has a job

Each piece is labeled by category and creative format, so you can see the range: hooks, demos, transformations, testimonials, and problem-to-solution storytelling. Swipe to browse.

These are self-directed portfolio pieces, not brand-commissioned campaigns.

BeautySacheuTutorial | Curiosity + Reveal
TechLovableApp Demo | Prompt → Website
SkincareMedicubeTestimonial | Trust
Mom + FamilyBentgoRelatable Lifestyle | Identity-Based
Beauty + HairTYMOTransformation | Product Demo

Formats I shoot

  • Direct-to-camera
  • Testimonials
  • Voiceover
  • Product demos
  • Problem to solution
  • Before + after
  • Tutorials
  • Lifestyle integration
  • Hook-based paid social
  • Organic-style recommendations

The Thinking

Pretty isn't the strategy.

The best UGC feels effortless.
The thinking behind it isn't.

  • The Hook

    Why should they stop?

  • The Human

    Who are we actually talking to?

  • The Problem

    What do they want solved?

  • The Proof

    What can we show instead of just say?

  • The Payoff

    What changes after the product?

  • The Action

    What should they want to do next?

Heather recording UGC content on a phone tripod in a styled home scene

Services

What I Create for Brands

You're not just hiring someone to press record. Send me a product and I'll help think through the hook, the angle, the audience, the objections, and how we position it so it actually sells.

  • Short-form UGC videos (TikTok, Reels, Shorts)
  • Hook, angle & concept development
  • Product demo & walkthrough videos
  • Lifestyle UGC content (aesthetic, POV, daily use)
  • Voice-over UGC videos
  • Unboxing & first impression videos
  • Testimonial & review-style content
  • Objection-handling & product positioning angles
  • Product-focused photo content
  • UGC-style ads (organic & paid usage)
Let's Work Together

Investment

Rate Card

Organic Videos

Starting rates

  • 1 UGC video - starting at $350
  • 3 UGC videos - starting at $900
  • 5 UGC videos - starting at $1,400
from $350

Photos

Starting rates

  • 5 UGC photos - starting at $200
  • 10 UGC photos - starting at $350
  • 15 UGC photos - starting at $500
from $200

Tester Package

Best value for testing content

  • 10 videos
  • 3 hooks
  • 2 CTA variations
  • 2 sets of raw footage
  • Includes 2 months of usage rights
$1,900Most
Popular

Add-Ons

Enhance your content

  • Paid ad usage: 25% per 30 days
  • Additional hook: $65
  • Additional CTA: $65
  • Raw footage: 50% of video cost
  • Rush order (less than 7 days): 25% fee
  • Whitelisting / Spark Ads (content run through my handle): 30% per 30 days
  • Organic post to my own page (350k+ IG / 27k TikTok / 45k Facebook): quoted separately per campaign
Custom

Rates valid through December 31, 2026. Please reach out for an updated rate card after that date. Custom packages and bundles are available.

Contact

You bring the product.
I'll bring the angle.

Let's make something people actually want to watch. Tell me what you're selling and who you're trying to reach, and I'll come back with ideas, not a template.

Send an email